How HeyNaija works
How weekly highlights work
If you have not opened HeyNaija for a few days, we send you a few conversations you missed, at most once a week. They are chosen by a few plain rules, the same for everyone, and each one says why it was chosen.
What it uses
Only what anyone can already see on HeyNaija: replies, quotes, reposts and how many likes a post has. To that it adds who you follow, which communities you joined, and when you were last here.
It never uses what you read or how long you look at a post, who liked something (that is not public here), or payment. The email has no pictures and nothing that tells us you opened it or what you tapped. We do keep when we last sent you highlights; with when you were last here, that tells us whether they are worth sending at all.